Meta App Privacy Policy

This privacy policy explains how Adlance collects, uses, stores, and shares data when users connect Meta Ads and Facebook/Instagram accounts through the app.

1. Information we collect

When users connect Meta, we collect only the information required to support lead quality tracking and conversion feedback, including account IDs, pixel IDs, page IDs, and limited business metadata.

2. How we use data

Data is used to map leads from Meta campaigns to CRM records, send conversion events, and improve campaign targeting via Meta conversion feedback.

3. Data sharing

We never sell personal data. We may share selected metadata with Meta only to deliver conversion events and lead quality signals.

4. Security and storage

Access tokens are stored securely in the backend database and never exposed in the client UI. We use encryption and role-based access controls for stored data.

5. User rights

Users can request deletion of their Meta connection data and stored lead records via the application settings or by contacting support.